To start a business, you must first develop a plan to follow.
Second, you must have financial resources (money) to start your company, and third, have prior preparation or be prepared on the subject to have knowledge of what you are going to do and what you are getting into.
When creating a company, we must ensure that our business idea can be carried out. And what is a business idea? It is about being very clear about what product or service we want to offer, what means we will use to attract our potential customers and thus obtain the necessary and expected economic benefits.
Berzosa (2023) mentions a series of points that must be made clear before putting this idea into action, and these are the following:
Present the company's objectives in a clear and simple manner.
Describe the product or service to be offered.
Be certain of the type of clients to whom the chosen product or service will be offered.
Analyze the competition in the market.
Having well-defined added value that is offered and that will make the product or service preferred by customers.
Reduce costs to a minimum by applying appropriate strategies.
“A business is simply an idea to improve other people's lives” - Richard Branson
While what Branson said is true, it is also true that when we start a business we seek to improve our own lives and achieve our dreams.
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Author: Teresa Berzosa (2023)
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