The Pantone Color of 2025 is PANTONE 17-1230 Mocha Mousse, a warm and rich brown with pastel undertones that evoke comfort and delicacy. This color is elegant and refined, yet its earthy tones inspire a sense of coziness.
The choice of this color was partly inspired by a social media trend called “Small Pleasures,” where people indulge in little treats or whims to promote self-care. The idea behind this trend is to find joy in the small things and elevate them in everyday life.
The Pantone Color Institute, now in its 26th year, connects design professionals to spark conversations about the impact of color. What started as an educational project has become an annual tradition that reflects global cultural trends. The Color of the Year is a trend used across many artistic and visual sectors, including fashion, jewelry, architecture, design, and advertising, serving as a compass for creative industries.
The color is chosen through a process involving experts from various disciplines, whose identities are kept secret. These experts analyze everything happening in society. The Color of the Year reflects what is occurring in global culture at that moment—it is not a trend tied to any single country or region. If you pay attention, you’ll see it everywhere.
The vice president of the Institute explained that the influences for the color “may include the entertainment industry and films in production, traveling art collections, new artists, and fashion”—in essence, all areas of design.
In the next article, we’ll explore how Mocha Mousse influences what matters most to us: hair and makeup trends for the new year, 2025.
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